Privacy policy

Privacy Policy

TrendsParadise | trendsparadise.com
Last Updated: May 21, 2026

1. WHO WE ARE

This Privacy Policy explains how TrendsParadise ("we", "us", "our") collects, uses, and protects personal data when you visit or make a purchase from trendsparadise.com (the "Website").

Data Controller (GDPR Article 4):
SOURLIGKAS TRIANTAFYLLOS
Trading Name: TrendsParadise
VAT Number: 146294866
Address: Prasinou Lofou 13, Iraklio, 141 21, Greece
Privacy Contact: privacy@trendsparadise.com

Our store is hosted on Shopify Inc.

2. PERSONAL DATA WE COLLECT

2.1 Information You Provide

  • Name, email, phone number
  • Billing and shipping address
  • Order details and purchase history
  • Account login details
  • Customer support messages and Shopify Inbox chats

2.2 Automatically Collected Information

  • IP address, device type, browser type
  • Cookies and tracking identifiers
  • Pages viewed, session duration, referring URLs
  • Approximate location (city/country)

2.3 Advertising & Analytics Data

  • Hashed identifiers (email/phone)
  • Conversion events (page views, add-to-cart, purchases)
  • Device identifiers
  • Pixel data from TikTok, Meta, and Google

2.4 Information from Third Parties

We may receive data from:

  • Meta (Facebook/Instagram)
  • TikTok
  • Google
  • Shopify Audiences (a tool that helps us find potential customers by sharing hashed customer data with Shopify to build advertising audiences)
  • Payment providers

This may include advertising performance data, conversion events, audience insights, and fraud-prevention signals.

3. LEGAL BASIS FOR PROCESSING (GDPR Article 6)

Processing Activity Legal Basis
Order processing, payments, delivery Contract
Customer support Contract
Marketing emails Consent
Analytics and advertising cookies Consent
Fraud prevention and security Legitimate interest
Store operation and performance Legitimate interest
Tax, accounting, and legal compliance Legal obligation

4. HOW WE USE PERSONAL DATA

  • Process and fulfill orders
  • Provide customer support
  • Manage accounts and preferences
  • Improve website performance
  • Detect and prevent fraud
  • Send marketing communications (with consent)
  • Personalize advertising and measure campaign performance
  • Comply with legal and tax obligations

We do not sell personal data.

5. PAYMENT PROCESSING

Payments are processed securely through Shopify Payments (Stripe), PayPal, Apple Pay, Google Pay, and Shop Pay.

We do not store full card numbers. All payment processing is PCI-DSS compliant.

6. ADVERTISING & ANALYTICS TECHNOLOGIES

We use technologies from TikTok, Meta (Facebook/Instagram), Google Analytics (data retained up to 26 months), Google Ads, and Shopify Audiences.

These tools may process IP address, device identifiers, cookies, page interactions, purchase events, and hashed identifiers.

We rely on consent for advertising and analytics where required. You may withdraw consent at any time via our Cookie Settings, accessible via the link in our website footer.

7. COOKIE POLICY

Our Website uses cookies for:

  • Essential website functionality
  • Analytics and performance
  • Advertising and retargeting

Users can manage preferences through our Cookie Settings tool, accessible via the link in our website footer.

7.1 Cookie Categories

  • Strictly Necessary
  • Functional
  • Analytics
  • Advertising & Targeting

7.2 Do Not Track

We do not respond to DNT signals due to lack of industry standardization.

8. EMAIL MARKETING

With your consent, we may send promotions, product updates, and special offers. You may unsubscribe at any time via the unsubscribe link in any marketing email.

9. HOW WE DISCLOSE INFORMATION

We may share data with:

  • Shopify (hosting, analytics, fraud prevention)
  • Payment processors
  • Shipping carriers
  • Advertising platforms (TikTok, Meta, Google)
  • IT and cloud service providers
  • Legal authorities when required by law

We do not sell personal data.

10. INTERNATIONAL DATA TRANSFERS

Your data may be transferred to:

  • Canada (Shopify)
  • United States (Shopify, Meta, Google, TikTok)
  • Singapore (TikTok)
  • Other global locations used by service providers

We rely on Standard Contractual Clauses (SCCs), adequacy decisions, and the EU–US Data Privacy Framework where applicable to ensure adequate protection of your data.

11. RELATIONSHIP WITH SHOPIFY

Shopify processes customer data to host the store, process payments, provide analytics, prevent fraud, and support customer service.

Shopify's privacy practices: https://www.shopify.com/legal/privacy

12. AUTOMATED DECISION-MAKING

We do not make decisions based solely on automated processing that produce legal or similarly significant effects on you. Fraud-prevention systems may flag orders automatically, but all significant decisions involve human review.

13. CHILDREN'S DATA

Our Services are not directed to individuals under 16. If we learn that we have collected personal data from a minor, we will delete it promptly.

14. SECURITY MEASURES

  • SSL/TLS encryption
  • Secure hosting infrastructure
  • Access controls
  • PCI-DSS compliant payment processing
  • Fraud-prevention systems

15. DATA RETENTION

Data Type Retention Period
Order and tax records 5 years (Greek tax law)
Customer accounts Until deleted by user
Marketing data Until consent withdrawn
Analytics data (e.g. Google Analytics) Up to 26 months
Support messages 2 years
Fraud-prevention logs 1–3 years

16. YOUR GDPR RIGHTS

You have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Restrict or object to processing (including marketing and profiling)
  • Request data portability
  • Withdraw consent at any time (without affecting prior processing)
  • Lodge a complaint with a supervisory authority, including the Hellenic Data Protection Authority (HDPA) at www.dpa.gr

We respond to all verified requests within 1 month. To exercise your rights, contact us at privacy@trendsparadise.com.

17. DATA BREACH NOTIFICATION

In the event of a personal data breach that poses a high risk to your rights and freedoms, we will notify you without undue delay in accordance with GDPR Article 34. We will also notify the Hellenic Data Protection Authority within 72 hours as required by GDPR Article 33.

18. COMPLAINTS

You may lodge complaints with the Hellenic Data Protection Authority (HDPA):
https://www.dpa.gr

19. CONTACT INFORMATION

Data Controller: SOURLIGKAS TRIANTAFYLLOS
Trading Name: TrendsParadise
VAT Number: 146294866
Address: Prasinou Lofou 13, Iraklio, 141 21, Greece
Privacy Email: privacy@trendsparadise.com
Support Email: support@trendsparadise.com

© 2026 TrendsParadise — All rights reserved.